Pink Shirt Day
Last Wednesday in February
Stand against bullying. Make room for kindness, belonging and support in our schools, workplaces and community.
Educational background comes from linked government sources. Campaign, support and donation details come from the named organizations. Community suggestions and store information are provided by The Golden Bazaar.
Understand the cause
A pink shirt can start a conversation. The work continues in how we listen, include others and respond when someone is being hurt.
Pink Shirt Day takes place on the last Wednesday of February. CKNW Kids’ Fund’s campaign raises awareness of bullying and supports programs that encourage children’s self-esteem, empathy and kindness.
The campaign grew from students supporting a peer who had been bullied for wearing pink. Visit the organizer’s page for its story and current campaign information.
The Public Health Agency of Canada provides resources about recognizing bullying, supporting children and teenagers, and prevention programs.
Parents, caregivers and young people can choose age-appropriate guidance together. A trusted adult or the people responsible for a school or activity can help respond.
Cyberbullying can happen through connected devices and online platforms. Public Safety Canada offers guidance for young people, parents and educators about prevention and getting help.
Use those resources to talk about online behaviour, how to report concerns, and where a young person can find support.
Trusted resources
Find official information on bullying and a directory of mental-health support, including Kids Help Phone.
Ideas from The Golden Bazaar
Choose to support a cause through the organization’s official website. Learning, sharing resources and giving your time are meaningful ways to take part, too.
CKNW Kids’ Fund · Pink Shirt Day
Donations are made directly on the organization’s website.
The Golden Bazaar does not collect donations.
Donation information comes from the linked organizations. These links do not imply affiliation or endorsement.
Resources reviewed September 30, 2026. Follow each organization’s website for current details.
Explore all awareness pages